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9 a.m. Registration | Foyer above Hall C
9 – 10:30 a.m. Breakfast | Hall C
10:30 – 11:30 a.m. Keynote speaker: Joe Rand | Richardson Ballroom
11:30 a.m. – 1 p.m. Lunch | Hall C
1:15 – 2:15 p.m. Marki Lemons Ryhal
2:30 – 3:30 p.m. Guest Speaker: Christina Asbury
3:30 – 4:30 p.m. Happy Hour Reception
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2023 Realtor® EXPO Education Sessions
Keynote Presentation: 10:30-11:30 a.m.
Presented by Joe Rand
How Agents Fight Back: Creating Amazing Experiences for your Clients in this Changing Real Estate Market
The market is changing, are you changing with it? Real estate agents are confronting more challenges than ever, from pervasive attacks on their value to disruptors trying to replace them entirely. So how do we fight back? In this lively session, author and educator Joe Rand will break down the challenges we face and give you the strategies you’ll need to overcome them by “Bringing the WOW!” through delivering amazing service experiences to your clients, customers, and community.
About Joe | Joe Rand is the Chief Creative Officer for Howard Hanna | Rand Realty, one of the largest companies in the New York tristate region with over 25 offices, 1,200 agents, and closing over $3.0 billion in real estate transactions in 2022. He is also a nationally-recognized speaker and educator, and the author of two books on the real estate industry: Disruptors,
Discounters, and Doubters(2018) and How to be a Great Real Estate Agent (2019).In 2018, Rand was honored by RIS Media with one of the inaugural industry Newsmaker Awards, and recognized by Inman News as one of the Top 100 Real Estate Influencers, and in 2019 was recognized in the Real Estate Almanac from T360 Advisors in the Swanepoel Power 200 as one of the most powerful people in real estate.
Afternoon Session 1: 1:15-2:15 p.m.
Presented by Marki Lemons Ryhal
Efficiency Boost: 13 Ways to Use AI and ChatGPT in Real Estate
Are you a real estate professional looking to save time and increase efficiency? In this program, you will learn 13 tools for using artificial intelligence (AI) and ChatGPT to streamline your workflow and get more done in less time, increasing your ROI and ROTI. Learn more about the personality of your target audience to close more deals, automate repetitive tasks with ChatGPT, and integrate AI into your marketing and communication strategies. This presentation will also cover the latest tools and resources available for leveraging AI in social media and how to incorporate them into your day-to-day work effectively.
About Marki | One of 100 speakers selected out of over 1,300 speakers to speak at the REALTOR® Conference & Expo nine times (face-to-face and virtually) with high program evaluations, and an INMAN Closing Keynote Speaker. Marki Lemons Ryhal is a licensed Managing Broker, REALTOR®, avid volunteer, Major Donor, and 6X International Best-Selling Author. Marki Lemons-Ryhal is dedicated to all thing's real estate. With 30+ years of marketing experience, Marki has taught over 500,000 people (face-to-face and virtually) how to earn up to a 2682% return on their marketing dollars.
Afternoon Session 2: 2:30-3:30 p.m.
Presented by Christina Asbury
The 411 on Land
Do you want to know more about the ins and outs of working with land deals? Frombasic tools and relationship building to marketing ideas, and the logistics of working with clients, you'll leave this session either ready to get your hands dirty in the land business, or understand where to find land professionals for referrals. Both the Realtor® Code of Ethics and North Carolina and South Carolina Real Estate License Law define land as a specialty, so make sure you have the knowledge and resources needed to keep yourself out of trouble!
About Christina | Christina Asbury is one of only 630 Accredited Land Consultants in the United States! She is knowledgeable in many aspects of land sales including 1031 tax-exchanges, land planning and development, site analysis, land investment analysis, and more. Christina holds many designations and certifications including the Residential Construction Certification and is also a Certified New Home Specialist.
Questions? Please email us at marketing@canopyrealtors.com.
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